Why People Want Life And Business Coaching Now More Than Ever?
Thousands of people experience frustration and even depression right now. Why? No, not the recession, although that certainly doesn't help.
Most people today have been thrown into the information overload environment. E-mail, web sites, books, CDs, teleseminars, blogs, social media, and other information
sources are easily accessible with a click of a button.
And that's great what a time we live in!
But if you really look closely, most success stories in life and business happen as a result of a personal mentoring or coaching relationship. People don't want any more nformation they want results. And results happen when someone takes an intelligent action
supported by the guidance of a coach or mentor.
Now is the time! Coaches are needed more than ever before. Action, results, implementation support, and tools is what people are looking for.
What does this mean in more practical terms?
Here are the 3 mind shifts I'm suggesting that you make to really stand out right now in your field:
1. Stop creating gigantic information products, such as home-study courses and systems, and start creating smaller educational products that laser-focus on specific topics and problems.
2. Stop pushing your "system" or "program" and offer your clients an opportunity to ask questions and get feedback on their specific challenges and situations.
3. Stop hiding behind your telephone and computer, and create an in-person experience to guide your coaching clients in the process of solving their biggest problem.
All those success stories you see are usually the outcome of a personal relationship or connection. Products certainly help in providing information, but the real magic happens when you hear someone say something directly to YOU, and ta-da! You got it, you
take action, and you get a result!
In other words, focus on being there versus providing information and disappearing. Service, personal touch, really caring about the results your customers and clients get from your information is what will position you as the number one coach or expert in your industry.
As much as I love creating information products (heck I created probably 50+ of them in the last eight years!), I am now focusing on making sure my customers take action and experience quick wins when using my products:
* Weekly e-mails with tips and tools
* Step-by-step instructions
* Motivational audios and videos
* Coaching "gym"
* Coaching club
* Private retreats
* Strategy in-person hands-on days
...all of these are different ways to ensure your clients and customers actually succeed.
By:
Milana
Milana Leshinsky shows coaches and consultants how to turn their knowledge into a multiple income stream business empire. To get a FREE copy of her "New Coaching Manifesto: Why 9% of Coaches Succeed, While Others Fail, and What To Do To Prosper In Coaching", visit her web site at
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